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PLP


Product Listing Page: Filter by Filter


Header Image

PLP


Product Listing Page: Filter by Filter


Overview

Imagine… You want to improve the usability of the product list. Here are the steps I suggest.

Focus

E-commerce

Product list

Usability

Filtering

Sorting

Drop-down list

Microinteractions

Tools

Figma

1. Providing the Right Number of Items

1. Providing the Right Number of Items

Offering users an appropriate number of items to review helps them better estimate the scope of the list and efficiently determine their next steps.

Product Listing with the right number of items and hidden filters
Product Listing with the right number of items and hidden filters
Product Listing with the right number of items and hidden filters
Product Listing with the right number of items and hidden filters

2. Using “Load More”

The number of items is also displayed at the bottom of the page near the "Load More" button. Compared to traditional pagination and endless scrolling, this approach has three main benefits:

  • Users can compare all items on one page.

  • The helpful links remain easily accessible.

  • It serves as a natural stopping point that encourages users to consider their next steps.

Product Listing with a "Load More" button
Product Listing with a "Load More" button
Product Listing with a "Load More" button
Product Listing with a "Load More" button

3. Combining Variations of a Product into a Single List Item

By grouping available colors and variations under a single list item, users can more accurately assess the range of products and quickly find suitable options.

Men's Burton Covert 2.0 2L Anorak Jacket

290,00 €

4.0

(8 reviews)

Men's Burton Covert 2.0 2L Anorak Jacket

290,00 €

4.0

(8 reviews)

Men's Burton Covert 2.0 2L Anorak Jacket

290,00 €

4.0

(8 reviews)

Men's Burton Covert 2.0 2L Anorak Jacket

290,00 €

4.0

(8 reviews)

4. Providing Essential Product Details

Each product list item includes the following components:

Snowboarder with a Jacket

XS

S

M

L

XL

XXL

Men's Burton [ak] Hover GORE‑TEX 3L Stretch Jacket

380,00 €

425,00 €

4.5

(6 reviews)

Thumbnail Image

Product Size

Product Title

Product Price

Product Variations

User Reviews

Snowboarder with a Jacket

XS

S

M

L

XL

XXL

Men's Burton [ak] Hover GORE‑TEX 3L Stretch Jacket

380,00 €

425,00 €

4.5

(6 reviews)

Thumbnail Image

Product Size

Product Title

Product Price

Product Variations

User Reviews

Snowboarder with a Jacket

XS

S

M

L

XL

XXL

Men's Burton [ak] Hover GORE‑TEX 3L Stretch Jacket

380,00 €

425,00 €

4.5

(6 reviews)

Thumbnail Image

Product Size

Product Title

Product Price

Product Variations

User Reviews

Snowboarder with a Jacket

XS

S

M

L

XL

XXL

Men's Burton [ak] Hover GORE‑TEX 3L Stretch Jacket

380,00 €

425,00 €

4.5

(6 reviews)

Thumbnail Image

Product Size

Product Title

Product Price

Product Variations

User Reviews

User reviews are more persuasive when they include both the average rating and the total number of reviewers:

DO

4.5

(6 reviews)

DO

4.5

(6 reviews)

DO

4.5

(6 reviews)

DO

4.5

(6 reviews)

5. Enable Sorting

Allowing users to rearrange products in the list based on their interests makes it easier for them to navigate the product catalog.

sort by:

Relevant

sort by:

Relevant

sort by:

Relevant

sort by:

Relevant

6. Enable Filtering

Offering at least five essential filter types makes the browsing process more manageable.

Gender

Type

Brand

Oakley

Burton

Columbia

The North Face

Volcom

686

Size

XS

S

M

L

XL

XXL

Color

Gender

Type

Brand

Oakley

Burton

Columbia

The North Face

Volcom

686

Size

XS

S

M

L

XL

XXL

Color

Gender

Type

Brand

Oakley

Burton

Columbia

The North Face

Volcom

686

Size

XS

S

M

L

XL

XXL

Color

Gender

Type

Brand

Oakley

Burton

Columbia

The North Face

Volcom

686

Size

XS

S

M

L

XL

XXL

Color

Displaying the applied filters in an overview helps users revise and keep track of their selections.

Men

Jackets

Burton

size S

size M

Men

Jackets

Burton

size S

size M

Men

Jackets

Burton

size S

size M

Men

Jackets

Burton

size S

size M

Product Listing with the right number of items
Product Listing with the right number of items
Product Listing with the right number of items
Product Listing with the right number of items

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